“Spock is Real” Phenomeon
November 13 2013 by Bob Boucher
Category: Advertising Marketing
Misconceptions are legendary. Who hasn’t heard (or said), “What we have here is a failure to communicate?” At a recent trade conference, a speaker cited misconceptions that have traditionally plagued the world of marketing. One that struck a loud chord is this: rational thought drives the majority of people’s purchasing behavior.
Hi Ho Cheerio!
June 6 2013 by Julia Gould
Vine: Is 6 seconds enough?
May 1 2013 by Bob Boucher