What You Say

Insights: Kids start forming ideas about food and their bodies as early as preschool, and the messages they hear at home, at school, and in media shape these ideas. Our research pointed to an opportunity to remove the parental pressure of “getting it right” and replace it with a focus on small, simple language shifts as a powerful place to start.

Impact: In just one month, the campaign has driven over 10,000 clicks to the website, with a 1.28% CTR on Instagram and an email open rate of over 18%.