Massachusetts Department of Public Health (DPH), Bureau of Infectious Disease and Laboratory Sciences
Care That Fits You Rebrand
Celebrating the individuality of sexual health
AUDIENCE
RESEARCH
CAMPAIGN
DEVELOPMENT
VIDEO
PRODUCTION
MEDIA
STRATEGY
Insights: MORE embarked on a brand refresh with the goal of strengthening the Care That Fits You initiative’s value proposition for men who identity as having sex with men (MSM). Audience testing informed the concept that unique individuals need a sexual health resource that helps them get what they need when they need it.
Impact: This bright and bold rebrand launching in spring 2026 celebrates individuality and taking care of yourself, at a time when LGBTQ+ communities face even more barriers to getting the care they need.