Got It. Get It.
THE CLIENT
The Massachusetts Department of Public Health
THE CHARGE
Cut through the clutter to boost the use of COVID-19 therapeutics across the Commonwealth
THE CHANGE
Helped spur use of therapeutics during a pivotal point in the pandemic
- Live-Action Video
- Multi-Channel Digital Campaign
- Awareness
1,346 clicks connecting users to healthcare providers
1,200% increase in landing page views
10% increase in average click-through rate of Google Search Ads in English and Spanish
Powered by People
Staying healthy during the pandemic meant keeping up with the latest scientific developments. As time went on and disease fatigue set in, messaging had to evolve to renew awareness about the continuing impact of COVID in communities across the Commonwealth.
Powered by Mission
The Massachusetts Department of Health is at the heart of combatting both disease and misinformation to keep residents safe. COVID-19 Therapeutics became a key part of their public health strategy. To spread awareness and increase adoption, MORE developed Got It. Get It., a live-action video with a clear message and a creative approach that cut through the COVID clutter. Got COVID? Get treatment.
Powered by MORE
Got It. Get It. resulted in 775,047 completed video views and won an International MarComm Award Honorable Mention. While we’re thrilled with those results, we’re not exactly surprised—the entire creative strategy and execution were based on our signature in-depth behavior change research, which informed each and every step.