RESPECTfully MA
THE CLIENT
The Governor’s Council to Address Sexual Assault, Domestic Violence and Human Trafficking and the Massachusetts Department of Public Health
THE CHARGE
Educate young people about healthy relationship traits to stop dating violence at the root.
THE CHANGE
The multiphase campaign has helped millions of teens across Massachusetts learn about healthy relationships.
- Public Awareness
- Engagement
- Youth Education
Over 20.7 million
ad impressions
Over 1.6 million completed video views
13,796 quiz completions
Powered by People
What young people learn about friendships and relationships today directly affects their future relationships. As a part of Massachusetts’ ramped-up prevention efforts to reduce sexual and domestic violence in our communities, MORE launched a public awareness and prevention campaign, RESPECTfully, in 2019.
Powered by Mission
To keep content relevant and fresh, MORE developed and launched Start Here, a rebranded campaign to boost engagement and impact. Centered around a gaming concept, the campaign increased awareness about what constitutes a healthy relationship, which behaviors to avoid, how to spot red and green flags, and how to take action in the name of respecting yourself and others.
Powered by MORE
Being able to power this campaign over time has given us real-time research, allowing us to hone and craft our messaging and strategy to maximize results. Start Here won a Gold International MarComm Award.
