Massachusetts Department of Transitional Assistance (DTA)
You + SNAP-Ed
Helping kids get more vegetables by equipping parents with SNAP-Ed support
AUDIENCE
RESEARCH
CAMPAIGN
DEVELOPMENT
MEDIA STRATEGY & BUYING
EVALUATION
Insights: MORE’s pre-campaign research confirmed our suspicion that parents and caregivers don’t need another reminder that kids need fruits and vegetables, they need support to make it happen. Our campaign positioned SNAP-Ed as the secret sauce to adding more vegetables to kids’ favorite dinners—meeting parents where they are with real-life help.
Impact: The campaign drove a 107% increase to SNAP-Ed’s recipe and meal planning resources on the website and resulted in over 19,000 ad clicks.
