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All for You
THE CLIENT
The Massachusetts Department of Public Health – Sexual and Reproductive Health Program (SRHP)
THE CHARGE
Create awareness about the availability of no- and low-cost services, clinical sites, and policies that help prioritize sexual and reproductive health—no matter who they are and how they live.
THE CHANGE
Connect individuals to equitable, inclusive, and accessible sexual and reproductive health care.
- Live-Action Videos
- Digital Campaign
- Transcreation
- Social Campaign
- Out of Home
- Print Collateral
In a three-month period, the campaign landing page received 48,153 visits
Map tool received 38,705 visits
Powered by People
Conducted formative research with our target audience, including in-depth interviews and digital ethnography, to better understand their thoughts and feelings around sexual and reproductive health care. We then tested concepts and messaging to identify what resonated most with our target audience.
Powered by Mission
Developed the All for You campaign to normalize accessing care, empower people to navigate the system, and affirm they have access to quality care.
Powered by MORE
Produced a series of videos, including animations and UGC-style live action, that accurately and authentically represented the diversity and modernity of the target audience.
