No penalties. One opportunity.

Insights: For many taxpayers, unresolved tax
debt is accompanied by fear—of penalties, scrutiny, or making the situation worse. Avoidance is often driven by anxiety and uncertainty rather than unwillingness to comply. The campaign needed to reduce that emotional barrier while clearly communicating that this was a legitimate, time-limited opportunity for penalty relief.

Impact: By reframing the amnesty program as an approachable, limited-time opportunity, the campaign brought in record-breaking revenue for the Commonwealth—exceeding the collection goal by 43%—and helped thousands of taxpayers move forward with confidence.