Proven Leaders in Tobacco Prevention & Cessation Campaigns
For over 25 years, MORE has led communications for the Massachusetts Tobacco Cessation and Prevention Program, helping turn first-in-the-nation policies—like menthol and flavor restrictions and raising the sales age to 21—into increased awareness, behavior change, and measurable impact.
Our Expertise Runs Deep
Whether it’s youth prevention or connecting adults to 1-800-QUIT-NOW, we’ve done it all:
- Audience research & message testing
- Creative development in multiple languages and formats
- Media strategy and planning
- Social media strategy and management
- Retailer education & provider outreach
- Event planning
- Local-level custom campaigns
Young Adult Cessation: “This Ad Won’t Make You Quit Vaping”
Massachusetts’ first-ever campaign to encourage young adults (ages 18-24) to quit vaping. Research and development included a behavior gap analysis and concept testing with the target audience. Launched in Fall 2025 including posters on college campuses, social media, search, video, digital radio ads, and more.
Quitting Campaign: “Take the First Step”
Formative research and two rounds of creative testing in English and Spanish led to powerful messages that drove measurable results — including increased calls to 1-800-QUIT-NOW. Assets were featured on the CDC’s Media Campaign Resource Center.
Parent-Focused Vaping Prevention: “Get Outraged!”
Research included formative and creative testing in English and Spanish. Assets were featured on the CDC’s Media Campaign Resource Center.
Youth-Focused Vaping Prevention: “Facts. No Filters.”
Developed and tested with youth audiences. Year-over-year, the ads met or exceeded public health digital media benchmarks. Assets were featured on the CDC’s Media Campaign Resource Center.
Event Planning for Youth Engagement: ENUFF
Facilitate event planning meetings with multiple stakeholders and manage logistics for the annual ENUFF Day (formerly Kick Butts Day), which brings hundreds of youth to the Massachusetts State House to educate their local legislators about the impact of nicotine on their communities.
