Bureau of Family Health and Nutrition (BFHN)

Big & Little

Connecting pregnant and postpartum people to MassHealth 

CAMPAIGN DEVELOPMENT
GRAPHIC DESIGN
MEDIA STRATEGY & BUYING

Insights: Many moms will do anything for their baby—even if they feel hesitant about the health care system. In a time of big changes and little moments, coverage that supports physical and mental health helps them care for themselves and their baby.

Impact: MassHealth enrollment for pregnant individuals increased by over 2,000 compared to the previous year.

TWO ASSETS, SOCIAL CAROUSEL AND A BILLBOARD
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