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Sexual and Reproductive Health

Highlighting the Commonwealth’s sexual and reproductive health services

Insights

People are more likely to access sexual and reproductive health services when they see themselves reflected in the messaging. In a space often clouded by stigma, representation and authenticity become powerful access points.

Impact

In the most recent launch, the campaign generated over 19M impressions, 2.8M video views, 64K website sessions, and 8K visits to the clinic map. The visibility of this campaign brought people across Massachusetts closer to care.

Client
Massachusetts Department of Public Health & Sexual and Reproductive Health Program
Services
Audience Research
Campaign Development
Video Production
Media Strategy
Bus side ad for the All for You sexual and reproductive health services campaignStorefront poster for the All for You sexual and reproductive health services campaign, featuring a diverse group of illustrated people
Social posts on a phone, including You deserve quality care from providers who get youBillboard reading The sexual & reproductive health services you need. All for You.Three vertical phone videos of health workers encouraging STI testing and Pap tests

More Work

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Poster reading What you say feeds how they feel, with a young child eating at a table
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