Vaccine Confidence

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Increasing confidence in vaccines among Spanish and Haitian communities in Massachusetts

Research revealed that vaccine hesitancy in priority communities was less about outright opposition and more about misinformation, low prioritization amid competing life demands, and lack of trusted, culturally relevant sources.

Impact

The campaign was co-developed alongside community advisory group members, ensuring messaging, visuals, and messengers reflected lived experience and local context. This collaborative approach strengthened trust, increased authenticity, and resulted in a campaign truly built by the community, for the community.

Client

Massachusetts Department of Public Health & Division of Community Engagement

Services

Video Production

Graphic Design

Community Engagement & Evaluation