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LGBTQIA+ Sexual Health Resource

Celebrating the individuality of sexual health

Insights

MORE embarked on a brand refresh with the goal of strengthening the Care That Fits You initiative’s value proposition for men who identity as having sex with men (MSM). Audience testing informed the concept that unique individuals need a sexual health resource that helps them get what they need when they need it.

Impact

This bright and bold rebrand launching in spring 2026 celebrates individuality and taking care of yourself, at a time when LGBTQ+ communities face even more barriers to getting the care they need.

Client
Massachusetts Department of Public Health & The Bureau of Infectious Disease and Laboratory Sciences
Services
Audience Research
Campaign Development
Video Production
Media Strategy
Laptop and webpage mockups of the Care That Fits You website
TikTok video on a phone promoting sexual health care as unique as you areCampaign portrait of a smiling man standing against a soft blue and yellow backdropCare That Fits You social posts with messages like Sexual health care as unique as you and as prepared as you

More Work

Laptop on a coffee table showing a North Shore Community Health ad that asks, Primary care near me?
Community Health Awareness

Closing the awareness gap in community healthcare

View project
Storefront poster for the All for You sexual and reproductive health services campaign, featuring a diverse group of illustrated people
Sexual and Reproductive Health

Highlighting the Commonwealth’s sexual and reproductive health services

View project