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LGBTQIA+ Sexual Health Resource

Celebrating the individuality of sexual health

Insights

MORE embarked on a brand refresh with the goal of strengthening the Care That Fits You initiative’s value proposition for men who identity as having sex with men (MSM). Audience testing informed the concept that unique individuals need a sexual health resource that helps them get what they need when they need it.

Impact

This bright and bold rebrand launching in spring 2026 celebrates individuality and taking care of yourself, at a time when LGBTQ+ communities face even more barriers to getting the care they need.

Client
Massachusetts Department of Public Health & The Bureau of Infectious Disease and Laboratory Sciences
Services
Campaign Development
Video Production
Social & Digital Media
Graphic Design
Laptop and webpage mockups of the Care That Fits You website
TikTok video on a phone promoting sexual health care as unique as you areCampaign portrait of a smiling man standing against a soft blue and yellow backdropCare That Fits You social posts with messages like Sexual health care as unique as you and as prepared as you

More Work

Laptop showing a video ad that reads, This ad won't make you quit vaping
Young Adult Vaping Cessation

Supporting the JUUL generation to quit vaping

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Two SNAP-Ed flyers, in English and Spanish, promoting healthy kid-favorite dinners
SNAP-Ed for Kids

Helping kids get more vegetables by equipping parents with SNAP-Ed support

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Grid of images from The Children's Trust video featuring illustrations and classroom photos
The Children's Trust Video

Using video to explain programming and systems change

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Animated brain and heart characters beside an organ and tissue donor registration form
Young Adult Organ Donor Recruitment

Building awareness, understanding, and donor registration among young adults

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Storefront poster for the All for You sexual and reproductive health services campaign, featuring a diverse group of illustrated people
Sexual and Reproductive Health

Highlighting the Commonwealth’s sexual and reproductive health services

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Poster reading What you say feeds how they feel, with a young child eating at a table
Youth Eating Disorder Prevention

Helping parents change the conversation about bodies and food to support confident kids

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Two Spanish-language vaccine confidence posters featuring health workers Juana and Dr. Ata
Vaccine Confidence

Increasing confidence in vaccines among Spanish and Haitian communities in Massachusetts

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Three illustrated social media posts about navigating breakups respectfully
Healthy Teen Breakups

Equipping teens with the tools to navigate platonic and romantic breakups in healthy, respectful ways

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