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SNAP-Ed for Kids

Helping kids get more vegetables by equipping parents with SNAP-Ed support

Insights

MORE’s pre-campaign research confirmed our suspicion that parents and caregivers don’t need another reminder that kids need fruits and vegetables, they need support to make it happen. Our campaign positioned SNAP-Ed as the secret sauce to adding more vegetables to kids’ favorite dinners—meeting parents where they are with real-life help.

Impact

The campaign drove a 107% increase to SNAP-Ed’s recipe and meal planning resources on the website and resulted in over 19,000 ad clicks.

Client
Massachusetts Department of Transitional Assistance
Services
Audience Research
Video Production
Graphic Design
Evaluation
Two SNAP-Ed flyers, in English and Spanish, promoting healthy kid-favorite dinnersLaptop showing a SNAP-Ed video titled Free money-saving resources
SNAP-Ed sticker sheet with cartoon vegetables and the headline Healthy Dinners They LoooveSNAP-Ed Instagram posts on a phone featuring kid-favorite dinner recipesSNAP-Ed flyers translated into Portuguese, Vietnamese, and Spanish

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