Youth Eating Disorder Prevention

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Helping parents change the conversation about bodies and food to support confident kids

Kids start forming ideas about food and their bodies as early as preschool, and the messages they hear at home, at school, and in media shape these ideas. Our research pointed to an opportunity to remove the parental pressure of “getting it right” and replace it with a focus on small, simple language shifts as a powerful place to start.

Impact

The campaign drove over 14,000 clicks to the website and more than 685,000 video views, with a 1.28% CTR on Instagram and an email open rate of over 18%.

Client

Vermont Department of Health & Department of Mental Health

Services

Audience Research

Video Production

Graphic Design