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Healthy Teen Breakups

Equipping teens with the tools to navigate platonic and romantic breakups in healthy, respectful ways

Insights

Teens consistently expressed a need for practical tools, real-life scenarios, and guidance delivered in a tone that feels authentic and peer-informed. This informed the Breakup Toolkit, a preventative resource designed to provide structured support, normalize emotional responses, and offer clear, actionable strategies during one of adolescence’s most emotionally complex experiences.

Impact

From concept through execution, the Statewide Youth Advisory Group were not advisors but co-creators—guiding scripts, character development, and toolkit content/design. Centering youth leadership strengthened relevance and trust, resulting in a statewide campaign that delivered 275,128 page views, 350,757 clicks to resources, and 10,397,352 completed video views.

Client
Massachusetts Department of Public Health & the Governor’s Council to Address Sexual Assault, Domestic Violence, and Human Trafficking
Services
Audience Research
Campaign Development
Media Strategy
Youth Group Outreach
Three illustrated social media posts about navigating breakups respectfullyBillboard at dusk reading Breakups don't have to be harsh. Be respectful.
Printed handout titled Healthy Breakups: The Big PicturePages from The Breakup Toolkit, including a guide to types of breakupsIllustrated Instagram posts with tips for staying safe and respectful during a breakup

More Work

Laptop on a coffee table showing a North Shore Community Health ad that asks, Primary care near me?
Community Health Awareness

Closing the awareness gap in community healthcare

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Storefront poster for the All for You sexual and reproductive health services campaign, featuring a diverse group of illustrated people
Sexual and Reproductive Health

Highlighting the Commonwealth’s sexual and reproductive health services

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